When customers invest in a new website, there is a common misconception in the industry about website maintenance fees that it “should work flawlessly forever” unfortunately, it will not work flawlessly forever. Owning a website or blog has its responsibilities. You can’t just upload it and forget it. Regular website maintenance is a must if you want your site to be successful.
Think about it, if you visit a website that is not updated regularly will you continue to visit it? Why should your own website or blog be like that then?
You must understand that your website require regular maintenance, just like your computer does. If your home office computer starts to get issues, then usually you apply updates to the operating system and reboot it; update your antivirus and software, and if its still not working correctly you might consider taking it to an IT specialist for help.
Keep this in mind you must look at your computer and your website very much like cars; they both need maintenance to keep running smoothly. And you will pay for the servicing of each to keep them running smoothly, it is as simple as that.
The principles of a mechanic apply to your website at a code level, it will require a skilled professional to perform certain tasks to keep your website functioning correctly in a changing environment. Unless you are currently in a web maintenance agreement, a web professional will usually charge an hourly rate to provide professional support services.
Therefore regular website maintenance will keep your website running smoothly with no disgruntled visitors because something on the site didn’t work or a link you provided is broken.
Here’s Why It’s Important For Website Maintenance
- Regular visitors are looking for what is new, so provide them with new and exciting information, products or features.
- Website are subject to being hacked. Using a proper website maintenance program you can try and avoid being hacked by keeping everything up to date. Hackers, and other people with malicious intentions often discover vulnerabilities in code and will attempt to take advantage of this, trolling the Internet for sites that might be suitable candidates for an exploit.
- The environment your website resides within does not stay the same, its evolving every day!
- Most modern websites, (especially those using databases and built on web Content Management Systems) contain thousands of lines of code and depend on specific software that runs on your web host. Depending on a system you use to power your website, the code contained within it may have been written by numerous developers at different times and with various skillsets. Regular maintenance prevents this by keeping your web hosting server’s software and your website’s software updated with the latest patches and security releases.