Brand’s help us to tell the good from the bad; they set you apart and create an emotionally charged story.
In all aspects your brand is a promise,
that you want to stand out… therefore you must create a brand.
Branding is how you share your story that compels people to want more. What is your story? Whoever tells the best story wins!
Remember “It’s the Pepsi Generation”? We all believed we were living in it and the sells of Pepsi increased! Your personal brand is emotional. However, your company’s brand is credibility example: McDonald’s – “two all beef patties…” we all know the song and over billions have been sold. It’s not what’s in the product it’s the appeal.
When your company has great appeal that supports your story, you do better. It’s not about telling people your are better, it’s about making a connection. Your brand image identity gets your message in the marketplace.
Being who you really are and using your own natural character traits is the key to start building a brand of integrity. One that will always deliver because it’s who you are.
