Website Updates Included with Maintenance
Website content is written text, images, free downloads, anything that is going to draw new visitors in and keep your existing visitors coming back. Here are some ideas:
- Product Updates
- New products added announced.
- Discontinuation of a product. Like the announcement of new products, if you are discontinuing a product, including an announcement in the side navigation will make the information available on all your pages.
- Upcoming price changes would be another thing to announce. It might even spur some rush purchases too.
- Company News
Where you mentioned in the news? Someone did a review of your site or product? This is all what is called social proof and you need to show visitors what others are saying about you.Announcing and introduce your new staff members.
Having a giveaway or a contest periodically is a good way to create some buzz about your website.
Updating old content should be on your website maintenance list also. Information becomes outdated so keep your content up to date to show your visitors you are on top of the subject.
Prevention is better than the cure
A website is a tool for you to inform and promote. It is an investment. With regular promotion and maintenance, your website shelf-life can be greatly increased over that of an unkempt website… therefore increasing the return on your investment!
Broken links, slow page loading times and other issues that occur from lack of web maintenance will all affect your visitors experience and their impression of your company.
On a security point, the fallout from a website getting hacked is huge. It’s often not just a case of reinstating your site from a Backup, as hackers may have left depository code in place to continue to manipulate your system for their benefits. Once a website Exploit has has taken place you will need to address how it happened (and fix any damage it has caused), and then often upgrade the website code (and any Themes, Extensions used in your site) to run the latest software versions so it is up to date and secure.
The costs of a hacked or broken website can heavily outweigh paying regular attention to your investment, extending its shelf-life and staying secure within the environment its operating.
A good question, “if my website breaks, who’s fault is it?”
The answer is simple no one in particular. No one can predict how soon or late your site might become compromised. The companies that maintain the software can only keep it secure after a few websites become compromised, yours can be one of the first or one of the last.
- It’s your web designer’s duty to provide you with a working, bug free and professional website product (including secure codework) upon delivery.
- It’s your web hosting companies duty to ensure the hosting environment is running updated software, applying security patches and taking regular backups of your website.
- And it’s your responsibility as a website owner to ensure your website is receiving regular attention and maintenance.