Nobody’s flipping through the yellow pages anymore, everybody’s googling. And of course, you do not want to leave the responsibility of your on-line image up to someone else. Also, the free sites and/or pages they are sometimes a must, example Facebook. However they come with restrictions. Kinda like grandchildren coming to visit with a list of do’s and don’ts. That’s just not going to work.
Also, you do not want to look like you don’t believe
enough in yourself to invest in yourself…
The purpose of creating a website for your business is not just to increase your visibility—it’s also to increase your accessibility and revenue. Let’s be clear it’s important to drive traffic to your website, but you also have to make sure visitors know what to do when they get there.
The Internet is too big, and the kinds of people who are actually looking to do business don’t have that kind of time to dig through a website looking for what they want. Visitors want to see what you have to offer immediately. It’s all about convenience.
Therefore, make sure your site is clear about who you are and what you do. Very few visitors will make it to your site purely by a random accident. Above all the information should reflect a high degree of professionalism for the visitor to want to do business. A website is a must.